Could "Black Friday" Be Gray In '08?

AP,
AP
Posted: 2008-11-17 13:04:57
Filed Under: Top News, Work & Money
NEW YORK (AP) — On the day after Thanksgiving, customers en route to Macy's Herald Square in New York will be greeted by the oft-frenetic Richard Simmons, handing out samples of Ocean Spray's energy juice drink.

But will customers — faced with shrinking retirement funds and job worries — have the thirst to shop? There's some worry that because of the deteriorating economy, shoppers won't turn out on Nov. 28 with the same degree of deal-hunting fervor as they have in years past on the day known as Black Friday.

Financial Industry in Turmoil

    Wells Fargo, JPMorgan Chase, HSBC and other large banks have all reportedly been approached by regulators seeking someone to rescue Washington Mutual, which has been pounded by the slumping housing market and the subprime lending fallout.

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    Some are also speculating on which firm may be headed the way of Merrill Lynch or Lehman Brothers. Media reports have said that Morgan Stanley is pondering whether to remain independent and that it is in talks with Wachovia about a possible combination.

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    A trader works on the floor of the New York Stock Exchange, Wednesday, after nervous investors yanked their money out of the stock market, sending the Dow down 450 points. The latest market plunge came after a late Tuesday announcement that the government would bail out ailing insurer AIG. "People are scared to death," one investment strategist said.

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    The AIG bailout marked the second time this month that the government put taxpayer money on the hook to rescue a private financial company. In exchange for a 2-year $85 billion loan from the Federal Reserve, the government will receive a 79.9 percent equity stake in the company.

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    Former Allstate chairman and CEO Edward Liddy, left, is expected to replace AIG's Robert B. Willumstad. Willumstad, a former Citigroup executive, had been at the helm of AIG since June.

    AP (2)

    AIG, whose shares had been on a freefall, had been on the hunt for cash to shore up its balance sheet. The Fed determined that a disorderly failure of AIG could hurt the already delicate financial markets and the economy.

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    The U.S. government became one of the biggest players in the nation's mortgage market last week when it took control of mortgage finance giants Fannie Mae and Freddie Mac. The two financial institutions, battered by plunging share prices, rising foreclosures and sinking home values, owned or guaranteed about half of U.S. mortgage debt.

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    The decision to help AIG marked a reversal for the government from the weekend, when it refused to use taxpayer money to bail out Lehman Brothers. The investment bank was forced to file for Chapter 11 bankruptcy protection Monday.

    Jin Lee, AP

    For many of Lehman's 26,000 employees, the outlook is likely to be gloomy with job losses expected to be substantial even if significant parts of the business can be sold. On Sunday night hundreds of Lehman employees were seen clearing their desks and packing personal belongings.

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    Last week, after posting $3.9 billion in losses, Lehman CEO Richard Fuld outlined a plan to sell and spin off assets to raise money. Fuld, 62, who joined the company right out of college, is the longest serving CEO on Wall Street.

    Kevin Wolf, AP

The day may also be losing its cache. Many stores have pushed up aggressive sales that were typically reserved for the day after Thanksgiving as they desperately try to pull shoppers in.

For the first time, Kmart has already started offering products at what it calls "Black Friday prices." Target Corp., Wal-Mart Stores Inc. and Toys "R" Us are offering weekly price cuts on featured items. In addition, Toys "R" Us will open all of its stores early this weekend and offer discounts for early risers as part of a "Mega sale."

"Black Friday this year is going to be gray; it's not going to be black," said Marshal Cohen, chief industry analyst at NPD Group. "Because it's been such a promotional year, Black Friday is going to be like another busy weekend for the consumer."

As in years past years, malls are extending hours and stores like Steve Madden will offer scratch cards with discounts of up to 50 percent off. Upscale accessories retailer Coach Inc. will open 85 of its factory stores at midnight for Black Friday, 14 more than last year.

But how consumers will react remains to be seen.

Kathy Grannis, a spokeswoman for the National Retail Federation, said that while she does expect more staggered discounts throughout the season, consumers are still likely to turn out on the true Black Friday.

"Consumers are used to discounts they're seeing now, but they're not going to let retailers get off that easy, because Black Friday is the 'day of all days' for discounts," she said. "There seems to be a lot of pent-up demand this year with consumers who may have held off on buying that winter coat or DVD player over the last couple of months."

Copyright 2008 The Associated Press. The information contained in the AP news report may not be published, broadcast, rewritten or otherwise distributed without the prior written authority of The Associated Press. All active hyperlinks have been inserted by AOL.
2008-07-03 20:38:40
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