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Does RE-Branding + RE-Messaging = Resurgence for the GOP?

Posted Dec 4th 2008 10:00AM by Lenny McAllister
Filed under: BlackSpin, Elections, Politics, News

Regardless of the results of the Minnesota re-count process and the special election December 2, Democrats have been very successful this election, most notably with the selection of the first African-American elected to the presidency. Many African-American churches have sung in celebration of the Obama victory.


In the political church of the GOP, the tune sounds more like the old classic, "Nobody Knows the Trouble I've Seen."



Of the many things bantered around during the post-election analysis has been the failure of many Republican candidates at the local, state, and federal levels on Election Night. Regardless of whether the candidates were entrenched incumbents or upstart politicians, all have said that the heavy losses incurred by the GOP November 4 were a collective indictment of the Republican Party by voters across the board. ...



With this legacy of failure looming post-election, many political pundits and Republican apologists have offered theories for the Republican meltdown as well as remedies for a Republican resurgence. Many correctly point to the economic crisis and the unpopularity of the current lame duck president George W. Bush as major factors in the undoing of the GOP in 2008. However, Republican leadership is explaining away its poor showing with other reasons as well.

Some are saying that the GOP must undergo a re-branding of the Republican Party brand because of the failures of Republican leaders after the "Contract with America, " authored in initially after the mid-term election of 1994. Leaders such as Gov. Sarah Palin (R-Alaska), Gov. Mark Sanford (R-SC), and others can be heard commenting that Republicans came to Washington, DC to change the way Washington operates, only to be changed themselves upon gaining power on Capitol Hill.

Others would validate this opinion by pointing to the growth of government under the Bush II Administration and the candidacy of a moderate-leaning presidential candidate in Senator John McCain. Having Bush and McCain as standard bearers of the party, many argue, betray the principles of the Republican Party and alienate the average American voter from GOP candidates.

In the mind of the average American, the current GOP brand has less to do with Republican principles than it does with current Republican way of life, which includes public mistrust, political scandal, and personal hypocrisy. A change from these ways, many would contend, would lead to a renewed embrace of the conservative party.

With that in mind, others would point to the rejection of several statewide propositions as proof that is still receptive to conservatism if only Republicans would collectively practice what they preach. With most politicos agreeing that America is still aligned with a center-right political identity, many argue that effective messaging of Republican themes would quickly close the gap of disconnect between American voters at all levels of government and Republican candidates. Republicans now look to the future, highlighting stars such as former Massachusetts governor Mitt Romney, former GOP vice presidential candidate Sarah Palin , and US Congressman Eric Cantor (R-VA) as examples of worthy ambassadors of the GOP brand. Although many would clearly welcome a second coming of the Great Communicator, most would settle for a strong conservative within the Republican Party that can both "talk the talk" as well as "walk the walk."

That theory, although valid, also does not hold as much validity as one many think. Those that could easily handle the communicative mantle of GOP ambassador – including those such as Gov. Romney and former Arkansas governor Mike Huckabee – did not measure to be conservative enough for those within the GOP's less-moderate factions of the party, thus hampering their ability to make a difference despite their overall appeal (especially Huckabee) to at large.

Both re-branding and re-messaging of the Republican Party is needed for the GOP to become more effective moving forward. However, if the GOP is serious about becoming a relevant option for a changing voter base in 21st century , it will need to add another "RE" to its list to bring about REsurgence.

It will take recognizing that a renovation – most notably a renaissance - of the party must occur...and now.

The election of Barack Obama to the presidency – and the apparent sweeping of several prominent Republicans along the way – was less of an indictment by non-traditional and new voters (the very ones that made the biggest impact on the election with their overall unanticipated involvement) of any political theory or messaging snafu. Instead, these voters found a comfort level within the dynamics of the Obama Wave due to its message and imagery of inclusion.

For all of the Republican rhetoric about less invasive government and more personal freedom, the GOP has become a political structure that exudes a sophomoric peer pressure to be homogenous in thought, look, and lifestyle to a level that often makes the Stepford Wives look like Girls Gone Wild. The lack of diversity of race, ethnicity, gender, and thought that most comment about concerning the Republicans makes the GOP an endangered species in an ever-changing America, one in which alternative lifestyles, non-traditional families, and hybrid cultural experiences are more the norm than the exception.

This failure to engage (even if not accepting) the dynamics of American social lifestyle – unknowingly or intentionally – leads the Republicans to ignore huge segments of our country, potential voters that may now be dedicated Democratic voters because of the Obama Phenomenon. If this trend continues, it will be hard for Republicans to win the White House within the near future while forfeiting California (55 electoral votes), New York (31), Michigan (17), Massachusetts (12), and even Illinois (21) because of its inability to solve its diversity deficiency and slide towards a Big Tent philosophy (even if it is not completely accepted.)

Giving up 136 electoral votes to your opponent every election makes it difficult on the path to 270 and presidential victory. Everything else would seem to need to be perfect, a trait that Republicans have certainly not been in recent times.

There are movements out there to uplift the Republican brand without changing the core values of the party. However, if the local, state, and federal party structures continue to practice a mantra that promotes the status quo, the GOP will either lose these activists and potential candidates or become fractionalized by them to a point where the party's current ineffectiveness will be increased further still.

Renaissances have been instrumental throughout history to allow people to promote new ideas for attaining current goals. If the Republican Party seeks to be relevant to this Republic post-2008, it must discover the ability to bake itself into the fabric of while developing bridges to new talent and new activists in areas that have been recently unexplored. Anything less decreases the chance of resurgence in the near future for the GOP, regardless of presidential or congressional performance.

Or, in other words, the political church of the GOP goes on preaching its gospel to an ever-decreasing choir.

____________________
Lenny McAllister is the Political Guru for Fox News - Charlotte and blogs the Republican side of politics for BlackVoices. He is a frequent contributor to The Charlotte Post and The North Carolina Conservative.
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(Page 1)

1. I agree with much of what you say, but got this creepy vibe when you suggested that alternative lifestyles and nontraditional families are more the norm than the exception.

Certainly this is something that we should seek to avoid. While government has never had a very good mechanism for holding together the traditional family, and while it is true that many families have been shattered by divorce or plunging morality (thank media), it is the traditional family that brought us the freedoms and stability on which this and future generations rely.

The traditional family must remain the ideal of the Republican party, even if not everyone can live it. When the GOP strays from this principle, it will lose my confidence.

The basic unit of society is arguably not the individual, but the traditional, God blessed family.

Jed at 5:29PM on Dec 4th 2008

2. Traditional family is very important. I do not subscribe to either party, but I voted for Obama, because he was intelligent. If McCain would of have showed economical knowledge, & selected an intelligent VP, I wouldn't have voted at all. Republicans need to read their history! In 1856 the Republican party's first national platform denounced polygamy and Slavery as "those twin relics of barbarism." Black people assume democrats are the "Black" party, because Republicans exude racism. 70% of California's Black voters passes a conservative bill; but instead of Republicans trying to build brdiges with Blacks. Republicans joined the opposition in attacking Blacks by instigating the situation between the opponents & Blacks.

Blacks are Christian too! Yet, conservatives isolate Black Christians which forces Blacks to vote democratic although the democratic leadership do nothing for our community. I don't know why Republicans feel Blacks like big government (Bill O said it on his show in November). Black folk that actually show up to the polls & vote are most likely not welfare recipients. So many of us Black folk feel that welfare cripples our community & instills a faux mentality of entitlement.

YES! charter schools are a great idea, BUT we also need functioning public schools.

YES! welfare needs to be reformed or removed! But you MUST replace the system with a job. Obama should make people accepting welfare automatically volunteer for community service @ State minimum wage rates. Recipients can clean parks, public facilities or piggyback off the program he has for kids to get free education. Black children need to see working parents, our children need to know we are not entitled to anything we have to work hard like our ancestors.

We are pro-gun. why take away legal gun ownership so the criminals who guns are illegal, can rob your home, & you have no protection. Gun prohibition laws don't stop criminals, they don't buy legal guns.

Anti-ILLEGAL immigration as most legal immigrants are too. Blacks compete directly for jobs with ILLEGAL immigrants. Bilingual required to get most jobs in America; where Americans speak english! Unfortunately, republicans don’t view Blacks as Americans instead we are “African American’s”, BUT Blacks don’t speak AFRICAN or any other languages besides English. Do republicans think we want our communities flooded with drugs that come through unsecured borders? We keep electing democrats who are fighting to grant amnesty for the very people who will take jobs from Blacks, while the republicans will accept kick back money to be silent & pass bills to ship our jobs overseas.

I'm personally pro-choice, but most Black Christians are pro-life. Republicans are hypocrites crying for rights of embryos, but supporting the death penalty (mostly Blacks), and quick to kill Arabs in a meaningless war.

Democrats are just as hypocritical attempting to grant homosexuals marital rights, and allowing them to be compared to our race, insulting the civil rights movement with their fake cause. All of our democratic leadership (especially the Black Caucus) are up in arms in support of the rich white homosexual cause, with no regard for Black children. Marriage is between a man & a woman! Black children are the large majority at risk of being adopted by homosexuals to experiment with parenting. Flood our community with homosexuality when Blacks are already No. 1 AIDS deaths No. 1 Single Mother's (fatherless homes), No. 1 No. Crack abusers, No. 1 Unmarried group of people. Our community has enough No. 1 Detriments to deal with, we DON’T need anymore.

Karen at 11:21PM on Dec 5th 2008

3. Why does Lenny not mention the real reason of the Obama's electoral success? MEDIA MALPRACTICE?

Hope Harmon at 11:48AM on Dec 7th 2008

4. Forget "conservatism," please. It has been Godless and thus irrelevant. As Stonewall Jackson's Chief of Staff R.L. Dabney said of such a humanistic belief more than 100 years ago:

”[Secular conservatism] is a party which never conserves anything. Its history has been that it demurs to each aggression of the progressive party, and aims to save its credit by a respectable amount of growling, but always acquiesces at last in the innovation. What was the resisted novelty of yesterday is today .one of the accepted principles of conservatism; it is now conservative only in affecting to resist the next innovation, which will tomorrow be forced upon its timidity and will be succeeded by some third revolution; to be denounced and then adopted in its turn. American conservatism is merely the shadow that follows Radicalism as it moves forward towards perdition. It remains behind it, but never retards it, and always advances near its leader. This pretended salt bath utterly lost its savor: wherewith shall it be salted? Its impotency is not hard, indeed, to explain. It .is worthless because it is the conservatism of expediency only, and not of sturdy principle. It intends to risk nothing serious for the sake of the truth."

Our country is collapsing because we have turned our back on God (Psalm 9:17) and refused to kiss His Son (Psalm 2).


John Lofton, Editor, TheAmericanView.com

Recovering Republican

JLof@aol.com

John Lofton at 5:12PM on Dec 9th 2008

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