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Reebok Says No to Chad's 'Ocho Cinco' Jersey

Posted Sep 9th 2008 7:08AM by Quibian Salazar-Moreno
Filed under: Casually Obsessed, Sports



Wondering why Chad Ocho Cinco was still Chad Johnson on Sunday?

Everyone knows the reason Bengals receiver Chad Johnson legally changed his name to Chad Ocho Cinco was so he could have "Ocho Cinco" on the back of his jersey. Even though the NFL is cool with that, Reebok, the company who makes the jerseys for the league isn't. According to Darren Rovell at CNBC, any athlete who chooses to change their number or name on their jerseys, they have to do it months before the season starts. The problem is, Reebok has already produced a thousands of jerseys that say "C. Johnson" on the back and there's a ton more on store shelves.

What to do?

Apparently Chad may have the option of buying all of his old jerseys at cost (about $48) so that Reebok can start producing the new jerseys. A source close to Reebok told Rovell that there may be more than 100,000 jerseys in stock and in stores. That's roughly $4.8 million if he wanted to buy out his old jersey.

At this point, Reebok needs to take the loss. They're not going to sell any more "C. Johnson" jerseys with fans knowing the player changed his name, but they will definitely sell out of "Ocho Cinco" jerseys. If not, fans will most likely cop a bootleg on eBay.
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Reader Comments

(Page 1)

1. Who is C. Johnson? I thought his name was "Ocho Cinco"

Reebok needs to fix this mess.

I want a "Ocho Cinco" jersey NOW...

Big Bea at 9:29AM on Sep 9th 2008

2. Anyone who buys this losers new jersey is a loser as well.

Chad Hater at 12:03PM on Sep 9th 2008

3. Why does Reebok get to dictate what the players jersey says? They had the poor business sense to prefabricate over 100,000 jerseys

SuperSean at 8:47PM on Sep 9th 2008

4. With Eastbay and NFL.com selling customized jerseys, Reebok might not sell many of of the old 'C. Johnson' jerseys. Not that the Bengals are exactly lighting things up right now, but the entire appeal of buying a #85 jersey is going to lie with having 'Ocho Cinco' on the back. Otherwise there are going to be a lot of C-Johnson shirts put into closeout sales.

The Talking Hamburger at 8:56AM on Sep 10th 2008

5. Typical dumb black negro...These overpaid fools need to grow up and stop embarassing themselfs. Of course the fool is from miami and that explains the brainwashed negros name change. Black men like chad johnson are a disgrace.

wateva at 6:16PM on Sep 10th 2008

6. Typical dumb black negro...These overpaid fools need to grow up and stop embarassing themselfs. Of course the fool is from miami and that explains the brainwashed negros name change. Black men like chad johnson are a disgrace.

wateva at 6:16PM on Sep 10th 2008

7. "Ocho Cinco" what is that , his I.Q. This moron should be in the Negro Hall Of Shame . He makes black men look bad . If he wasn't playing football he'd probably be a cart boy at a supermarket .

write on at 7:30PM on Sep 10th 2008

8. Who cares? Maybe one day this childish man will grow up and quit being a fool.

geep at 8:14PM on Sep 10th 2008

9. And if I bought a C. Johnson jersey last year? I want my money back, too.

henry at 11:19AM on Sep 11th 2008

10. First of all Johnson is a slave owners name forced upon our ancestors when they were still slaves.The NFL has always marketed its marquee star players and their jerseys are the most commonly bought items.Now when you say a name like Montana,Rice,Favre,Bradshaw,or Marino. You immediately know who they are.But a Common name such as Johnson makes you wonder is it... Rudi Johnson,Keyshawn Johnson,Woody Johnson ,or could it be Johnson & Johnson No Tears Shampoo.He comes from Miami and for those no in the know ,Miami is a cultural melting pot.a little latin flavor has never messed up any soup,so i think Reebok needs to get off of their high horse and respect the mans legal surname.besides if it weren't for The NFL i'd never of my own choice own anything by Reebok ,it's not even an american company.think about that.So this Pittsburgh Steeler fan salutes ocho cinco and hopes he'll come and play for our team.Go Steelers!

Bubba Sanford at 7:22PM on Sep 11th 2008

11. Here's a possible solution: Offer new nameplates for existing jerseys!

They could set up a program through the NFL Shop, where owners of recently-purchased "C. Johnson" jerseys could, for a nominal fee, ship it in to be altered with a new "Ocho Cinco" nameplate.

They could also recall the existing stock, and replace/add nameplates to those. Would it be that much more costly than printing new jerseys altogether?

What makes me laugh, though, is that Chad had wanted to be traded during this last off-season... what happens if he does end up on another team, and 85 isn't available? Is he going to have to change his name again?

Robert at 2:04PM on Sep 12th 2008

12. Hey Bubba,

Too many generalizations about names. Or does your name insinuate that you are or have been a homosexual prison inmate? Somehow, I don't think that people could have been sure that Franco Harris or mean Joe Greene were African Americans. The real joke here is that the NFL was going to allow this self serving jerk to set himself above the rest of the players in this league. What if a player wanted the name changed on his jersey to "Seisenta Nueve" What would people think about that?

alan at 11:26AM on Sep 14th 2008

13. C Johnson's actions doesn't speak for all black men, his endeavors are his own.Hey life is short it won't matter a week or year from now. LZ

Paul McCoy at 12:57PM on Sep 15th 2008

14. If you want the OCHO CINCO jersey now, I have them in sizes 48 - 54. Get them while they last.

sportsattire at 2:16AM on Sep 29th 2008

15. OCHCO CINCO JERSEYS SIZES 48 - 54 AVAILABLE HERE:

www.amazon.com/shops/sportsattire

sportsattire at 2:18AM on Sep 29th 2008

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