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Nelly Goes Inside the "Iron Ring"

Posted Apr 21st 2008 9:09AM by Denver Louis
Filed under: Entertainment Newswire

With the appeal of Ultimate Fighting on an unprecedented rise, BET has decided to strike while the iron's hot by introducing television audiences to its own hybrid reality show/fighting contest with 'Iron Ring' which airs Tuesdays at 11 p.m. ET/PT.

The show integrates celebrities from music to sports (from Ludacris to Floyd Mayweather) as they manage some of the top competitors in the industry.

The action is raw and often unpredictable as these men beat each other to a pulp as they vie for the ultimate $100,000 payday.

Recently, Blackvoices' own Denver C. Louis got a chance to talk to Nelly on a few topics ranging from his own squad, Team Nelly, to who's winning if the celebrity managers ever decided to step in the ring. Here's what he had to say:


What made you want to get involved with the Iron Ring?


It was just another chance to represent St. Louis, just another chance to put something out there that I thought we would be good at. And it was a good opportunity for some young fighters to make their mark and evaluate who we think may have a future.

What did you first think when you were approached with the idea?

I really wanted to know what it was about. I didn't want to put these brothers out there and do something that I didn't think they could benefit from and I didn't want to be somebody that was trying to use them in a certain kind of way other than them succeeding and if they succeeded, what would be the right level for them to go. They would have a chance to continue on. Once they kind of explained it to me, it was kind of like... you know these brothers are going to get a chance to be promoted the right way and they are going to be in a controlled environment. After my man James who is my captain as well as the guy who really put this team together, I wasn't going to act like I know a whole lot about it, but I understand heart, determination and the will to win. So that's what I brought to the table and he brought everything else as far as training these brothers because we were looking for people that could really get the job done.

So what kind of fighters was your squad looking for when you were rounding out your team?

Just people who had that determination, that fire in their eyes; the one who had that passion to really want to win and to represent where we from. St Louis, we got a lot of things on our shoulders right now and I think these brothers really wanted to come together on a whole different level.

So out of all the team owners, who do you think is winning in a throw down between all of ya'll?

(Laughing) That's the question of the day right? Well as long as we can tie Floyd's hands together behind his back, everybody else has got a shot. I don't know, it's kind of rough to say man. I think Floyd would probably get that one unless we could put his hands in his pocket.

Have you ever considered stepping in the ring at all?

It's funny man, I used to box since I was eight or nine years old. But I gave it all up and my boxing career was short-lived. I got into other sports and stuff... and other than doing the training and exercises and all that, just trying to stay fit, it's been nothing serious like that. I mean I got into a lot of fights growing up; I got kicked out of like four schools for it but it was all cool.

Who was the biggest challenge to your squad (Team Nelly)?

All of them were pretty tough, but I would probably say, Floyd's team was real tough because I think he understands a little bit more than some of the rest of the guys as far as that goes. But we the Lou baby, we ain't shying down because it's going down! We ain't big talkers, we just big achievers, we get it done, by all means.

Now you're noted as being a big time athlete, is there a sport that you think you could have succeeded in or even went pro in if you weren't a big time rapper?

Baseball was my thing, I've been to a lot of different camps and stuff like that, so I think I could have made a pretty good go at that. But I was pretty good at all the rest of the sports, but I don't think basketball would have panned out for me, but football and baseball, I think if I would have stuck with it, I would have had a shot.

What's up with your acting, are you looking at any big screen roles right now?

Well, not really, I've b een with William Morris (Agency)for about a year now, a year and a half and they've been throwing a lot of scripts at me, but it's just me trying to be comfortable in roles that I'm more familiar with. I don't want to disrespect the art form of acting and take it just because of who I am, I want to hop in there and make a good go at it. I want to take my time and really come to... not master, but be more informative of the craft.

So you're just looking to put more time towards it...

Yeah, yeah, yeah, you know, I'm not ready to cry, but I think I can play football in a prison (laughing). You feel what I'm saying? So I can handle that role!

What do you think so many rappers are transitioning into acting?

Well I think it's because we bring our own audience. I think we come with our own audience and I think we come from a point where I think people are very interested in what we are doing out of the studio and on an everyday basis. Movies have found a way to use our marketing ability to our advantage.

Who's got the best album out right now?

It's kind of hard to say. You've a lot of good ones out there right now. If you want to go to R&B route, I mean, I love Alicia's album. You go into hip-hop and my man Kanye is doing it. I was one of the few people that had a chance to preview Lil Wayne's album in its earliest stages and I think everybody is going to be real happy with that one.

You already heard it?

Oh yeah, that's my little brother, of course. That's my little brother man, I was there when it was 30 songs, or 50 should I say, and he was just narrowing it down and I was like how the hell you gonna do that?

So what are some ill tracks to look out for on his album? What's it looking like?

My thing was 'Rumors', the one he did at the BET Awards. Just Crazy!!! You know what I'm saying. The 'Lollipop' thing, I see why... but I think people are really going to flip out when they hear his joint though. The song he did with Babyface is crazy too, you gotta check that one out

Nelly Pictures



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1. I really don't care for this form of Boxing I think it's barbaric, and it only a matter of time before someone is killed or hospitalize with brain damage.

Lisa at 9:53AM on Apr 21st 2008

2. nelly there are alot of other things that one could be focused on instead of ultimate fighting. Remember its a form of black on black crime and assult in the name of legimatate fighting. Mr. Cornel i believe youre a part owner of the Bobcats in Charlotte you could do a reality show about the benefit of NBA ownership. St Louis could use a basketball franchise or another business enterprise couldnt it? Mr. Haynes what about land ownership, owning car dealearships, Nelly you could do better because you know better. Besides one last point Bob Johnson sold BET to Viacom for I thing 3.3 Billion its no longer black owned so at the end of the day isnt it the man promoting savagery and us against us mentality. Nelly study Willie Lynch letter Google Willie Lynch letter for 1712 on the banks of the James River and hollar back at your boy and Ashanti is a good look for you son.

ahmad at 11:11AM on Apr 21st 2008

3. OK, i see you Denver, giving BET shows some love, lol...we thank you.

Everybody Hates Marcus at 11:12AM on Apr 21st 2008

4. I respect Nelly as a businessman and an innovator. I remember hearing him on the Steve Harvey Radio show in Los Angeles before he blew up. To see him deversifying himself into different ventures is fantastic. However I do not condone the Iron Ring show because we already have too much violence in the inner city, and these types of shows makes it worse. Let focus on the positive like his Apple Bottom clothing line or his basketball team. Something that allows his audience the opportunity to see positive behavior instead of violence. For a lot of inner city kids they can open their door and see it every day.
Roland - TruVue Radio - www.BlogTalkRadio.com/TruVueRadio

TruVue Radio Roland at 3:49PM on Apr 21st 2008

5. I think this is horrible! We don't need anymore violence promoted on TV, especially amongst our community. It reminds me of dog fighting- there is nothing cool about this show at all. BET and celebrities need to try showcasing positive things. College Hill is senseless- the only thing worth watching it for is so that parents can see whats REALLY going on in our black colleges- no wonder ATL supposedly has the highest HIV rate among the black population. Outr children learn what we show and teach them, they want guidance and direction- use our power in a positive way.

GNA at 6:10PM on Apr 21st 2008

6. I think the "Iron Ring" is stupid and senseless. The last thing we need is to promote more violence on
TV, especially amongst our community. It reminds me of dog fighting. Its degrading and shameful if you ask me. BET and celebrities
need to try showcasing positive things. "College Hill" is absolutely absurd,
the only thing worth watching it for is so that parents can see what's
REALLY going on in our black colleges- no wonder Atlanta is said to have the highest HIV rate among the black population. Our children deserve more. They learn what we show and teach them, they want guidance and direction- let's use the power we have in a positive way.

GNA at 6:17PM on Apr 21st 2008

7. Some negative comments - people just don't get it.
Ultimate fighting is healthy- watch the show.
These fellas are fighters, in the streets - its real.
Now they are in controlled enviroment and have a chance to make money.Boxing nowadays is not what it used to be.Boxers just want money-they don't have the hunger or passion to be great, or the best like the old days.Ultimate fighting there is no pretending you have to have the desire,skill,determination, heart or you can get hurt. ITS REAL!!!!
If you don't like violence - don't watch , go read a book.
1

D MAC at 10:29AM on Apr 22nd 2008

8. can't WE come up with something original.
it seems that all of OUR so-called reality shows have all been done some other time by someone else.
we need to be more than just followers!

http://www.tonydeesNEGROLEAGUE.com

THE NEGRO LEAGUE GUY at 12:06PM on Apr 22nd 2008

9. I grew up in Washington, DC and before the break out of hustling, boxing was the expected money maker for the black men. The Bible teaches us to train up a child in the way they should go and when they are older they won't depart from it(paraphrased). Now that we are enlightened let us educate our children to do better. Boxing is a brutal sport.

Airet at 3:21PM on Apr 22nd 2008

10. If this is all for real, give the viewers some information on how they can tryout for the "Iron Ring". I tried to enter a fighter of mine, and so far have recieved the runaround.

Glover Hill at 3:31PM on Apr 22nd 2008

11. i concur with GNA as he/she said...

I think the "Iron Ring" is stupid and senseless. The last thing we need is to promote more violence on
TV, especially amongst our community. It reminds me of dog fighting. Its degrading and shameful if you ask me. BET and celebrities
need to try showcasing positive things. "College Hill" is absolutely absurd,
the only thing worth watching it for is so that parents can see what's
REALLY going on in our black colleges- no wonder Atlanta is said to have the highest HIV rate among the black population. Our children deserve more. They learn what we show and teach them, they want guidance and direction- let's use the power we have in a positive way.

genesis at 4:25PM on Apr 22nd 2008

12. ya'll all late report this. this aint news. it's been on TV for almost 2 months. saw it in a sports blog, which looks like you copied.

genesis at 4:25PM on Apr 22nd 2008

13. Hey Nelly im one of your fans i love everything about you....and i think that boxing is not the sport for you...I think that you would betta as being a football player or something else...But get bac at ma on ma email love ya

Lil Mama at 6:44PM on Apr 22nd 2008

14. Marcus, how are you doing. I'm surprise your at BET you use to really give them a hard way to go.

Lisa at 7:25PM on Apr 22nd 2008

15. BIG UP's to any positive... enterprising... money creating venture these young Black men get involved in... Especially where it cross promotes Black music, culture and gives other young Black men the opportunity to see themselves being successful in this life.
NO LIMITS, NO CEILING, NO STOPPING. Check out the song GET THAT LUV @ www.4-1-2.com.
Fighting is an Art... the violent nature of man is expressed through defense as well as attack... Pacifist DIE! Defenders FIGHT !

CylynC at 9:10PM on Apr 22nd 2008

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