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Genevieve Jones: Style Now

Socialite Genevieve Jones' penchant for leaving many to wonder exactly who she is and where she came from has caused quite a stir; however, her new jewelry line is also worth getting familiar with.

A photographer favorite on the high society and fashion scene, Jones constantly makes shutterbugs go off trying to capture shots of her bronze porcelain-like skin and keen sense of style.

While her peers are constantly left wondering how she's achieved such status in such a short period, quietly Jones has been cashing in on her popularity by working on a beautiful, red carpet-worthy line of jewels that those she rubs shoulders are likley to sport at the ultra-exclusive, invite-only events they regularly attend.

Genevieve Jones is the latest addition to the crop of socialite-cum-designers, joining the ranks of Rachel Roy and Tory Burch.

The rising Genevieve Jones Collection stands the chance of becoming status pieces for those in the know. Who would have guessed that after unleashing an accessory line two years ago she would acquire a small but cult-like following for her blinged out minimal designs?

Having realized her dreams of offering luxury jewelry that doesn't disappoint, Jones offers two collections that are somewhat affordable ($400-$900) and not-so-affordable ($4,000-$9, 5000). The former is a sea-inspired line that includes a silver-plated 18 karat yellow gold sea shell ring with white sapphires ($700) and white sapphire-trimmed safety pin in 14 karat white gold ($700) that is cool enough to pass down to future generations. The latter group offers ruby and diamond ring ($6,600) and a 14 karat yellow gold ring etched with yellow sapphires (same price.) So far these collectibles are available at two of downtown New York City 's bevy hip boutiques: Bess and Kirna Zabete, NYC.

You can't be mad at an ordinary girl who hobnobbed her way to the crème-de'-la-crème of fashion and high society. Putting out a luxury jewelry line will surely help the dark-haired beauty make her mark, putting a stamp on the social scene she's become a part of regardless of her economic background and ethnicity. Scandal-free, tasteful and social climbing with tact, Jones is certainly breaking barriers and you've got to love her for that.

You can preview the collection at www.genevieve-jones.com

The Business of Beauty

  • The Business of Beauty

    Rihanna is one of the newest faces of CoverGirl cosmetics. She signed on in December of 2006, stating: "I've loved makeup and dreamed of being a CoverGirl since I was a little girl." She has also recently endorsed Venus razors for women.

    VALERY HACHE/AFP, Getty Images

  • The Business of Beauty

    Beyonce represents for L'Oreal. The singer signed a five-year contract for $4.7 million in 2004 that requires her to work 10-12 days a year. I, too would be smiling.

    Carlo Allegri, Getty Images

  • The Business of Beauty

    Gabrielle Union signed on to endorse Neutrogena products in 2004. Great skin is the foundation of stunning beauty, and she proves it.

    Seth Browarnik, WireImage.com

  • The Business of Beauty

    Halle Berry has been a Revlon spokesperson since 1996. Other women of color featured in Relvon campaigns include Lucy Liu and Eva Mendes, but none other has had Halle's staying power.

    Francois Mori, AP

  • The Business of Beauty

    Kerry Washington has appeared in ads for H.I.P. (High Intensity Pigment) cosmetics for L'Oreal, the first campaign in her contract. Kerry says of her endorsement: "It's really exciting for me to be one of the faces of L'Oreal and to be working with a company that has historically represented so many different kinds of women with different kinds of skin color."

    Frederick M. Brown, Getty Images

  • The Business of Beauty

    Queen Latifah has her own make-up line called 'CoverGirl Queen Collection.' The Web site for her line features tools to help you match colors perfectly to your skin.

    J. Vespa, WireImage.com

  • The Business of Beauty

    Iman, after thirty years in the fashion and beauty biz, now has her own super-successful make-up line: Iman Cosmetics. Launched in 1994, her line features foundation available in 16 shades geared towards women of color.

    Iman Cosmetics

  • The Business of Beauty

    Veronica Webb was the first black model to receive an exclusive contract from a major cosmetics company. Her Revlon contract lasted from 1992-95. You can now find her flexing her fashion expertise as a co-host on 'Tim Gunn's Guide To Style.'

    Tana Lee Alves, WireImage.com

  • The Business of Beauty

    Iman, Beverly Johnson (right) and Louise Vyent (not pictured), all black models, appeared in a ground-breaking ad for Revlon in 1989. Before the '90s, black models appearing in make-up ads was very rare.

    Ron Galella, WireImage.com

  • The Business of Beauty

    Tyra won a CoverGirl make-up contract in 1997. This is also the year that she covered Sports Illustrated by herself, a first for an African-American woman.

    Frank Micelotta, Getty Images

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