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Eva Mendes Bares It For Calvin

Posted Apr 3rd 2008 6:05PM by Sonya Magett
Filed under: Lifestyle, Style and Beauty, Style Spotter

This fall actress Eva Mendes will step up her game post-rehab and add model to her resume. It was announced recently that she will be appear in not one but two separate global campaigns for fashion designer Calvin Klein. Work.

Calvin Klein's Francisco Costa with actress Eva Mendes


The Cuban-American actress is known for her roles in several films including "Hitch" with Will Smith, as Denzel Washington's baby mamma in "Training Day" and last year was her sexiest in "We Own The Night" with former Calvin Klein poster boy Mark Walhberg. (How ironic...)

Could she be coming for supermodel Gisele Bundchen?

It was first reported in January in fashion trade newspaper WWD that the Cuban-American actress will be the face for the next as-yet-named fragrance."Eva exudes an effortless and unpretentious sensuality which is perfectly in line with the Calvin Klein brand DNA," said Tom Murry, President & COO of Calvin Klein, Inc.

Recently, not long after a short rehab stint at Cirque Lodge (also attended by Lindsay Lohan) they announced Mendes as the face for the launch of the Seductive Comfort collection for Calvin Klein Underwear. Reportedly, her curves and girl-next-door appeal are a perfect fit for the line and its target audience. Hot.

Eva Mendes Photos

  • Eva Mendes Photos

    Actress Eve Mendes is seen departing the Calvin Klein Offices in New York City on March 5, 2008 in New York City.Eva Mendes Departs Calvin Klein - March 5, 2008.Calvin Klein Offices.New York, NY United States.March 5, 2008.Photo by Jemal Countess/WireImage.com..To license this image (15604638), contact WireImage.com

    WireImage.com

  • Eva Mendes Photos

    Actress Eve Mendes is seen waiting outside the Calvin Klein Offices in New York City on March 5, 2008 in New York City.Eva Mendes Departs Calvin Klein - March 5, 2008.Calvin Klein Offices.New York, NY United States.March 5, 2008.Photo by Jemal Countess/WireImage.com..To license this image (15604653), contact WireImage.com

    WireImage.com

  • Eva Mendes Photos

    Actress Eve Mendes is seen waiting outside the Calvin Klein Offices in New York City on March 5, 2008 in New York City.Eva Mendes Departs Calvin Klein - March 5, 2008.Calvin Klein Offices.New York, NY United States.March 5, 2008.Photo by Jemal Countess/WireImage.com..To license this image (15604652), contact WireImage.com

    WireImage.com

  • Eva Mendes Photos

    Actress Eve Mendes is seen waiting outside the Calvin Klein Offices in New York City on March 5, 2008 in New York City.Eva Mendes Departs Calvin Klein - March 5, 2008.Calvin Klein Offices.New York, NY United States.March 5, 2008.Photo by Jemal Countess/WireImage.com..To license this image (15604651), contact WireImage.com

    WireImage.com

  • Eva Mendes Photos

    Actress Eve Mendes is seen waiting outside the Calvin Klein Offices in New York City on March 5, 2008 in New York City.Eva Mendes Departs Calvin Klein - March 5, 2008.Calvin Klein Offices.New York, NY United States.March 5, 2008.Photo by Jemal Countess/WireImage.com..To license this image (15604650), contact WireImage.com

    WireImage.com

  • Eva Mendes Photos

    Actress Eve Mendes is seen waiting outside the Calvin Klein Offices in New York City on March 5, 2008 in New York City.Eva Mendes Departs Calvin Klein - March 5, 2008.Calvin Klein Offices.New York, NY United States.March 5, 2008.Photo by Jemal Countess/WireImage.com..To license this image (15604649), contact WireImage.com

    WireImage.com

  • Eva Mendes Photos

    Actress Eve Mendes is seen waiting outside the Calvin Klein Offices in New York City on March 5, 2008 in New York City.Eva Mendes Departs Calvin Klein - March 5, 2008.Calvin Klein Offices.New York, NY United States.March 5, 2008.Photo by Jemal Countess/WireImage.com..To license this image (15604648), contact WireImage.com

    WireImage.com

  • Eva Mendes Photos

    Actress Eve Mendes is seen departing the Calvin Klein Offices in New York City on March 5, 2008 in New York City.Eva Mendes Departs Calvin Klein - March 5, 2008.Calvin Klein Offices.New York, NY United States.March 5, 2008.Photo by Jemal Countess/WireImage.com..To license this image (15604645), contact WireImage.com

    WireImage.com

  • Eva Mendes Photos

    Actress Eve Mendes is seen departing the Calvin Klein Offices in New York City on March 5, 2008 in New York City.Eva Mendes Departs Calvin Klein - March 5, 2008.Calvin Klein Offices.New York, NY United States.March 5, 2008.Photo by Jemal Countess/WireImage.com..To license this image (15604644), contact WireImage.com

    WireImage.com

  • Eva Mendes Photos

    Actress Eve Mendes is seen departing the Calvin Klein Offices in New York City on March 5, 2008 in New York City.Eva Mendes Departs Calvin Klein - March 5, 2008.Calvin Klein Offices.New York, NY United States.March 5, 2008.Photo by Jemal Countess/WireImage.com..To license this image (15604643), contact WireImage.com

    WireImage.com

"We are thrilled to have Eva Mendes as the face of Calvin Klein Underwear and Seductive Comfort, our latest and exciting product launch," said Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear. "Seductive Comfort is our new collection of bras which offer the unique combination of the Calvin Klein aesthetic with a new level of fit, support, and superior comfort. Eva's universal appeal will enable us to communicate this new launch to our worldwide audience."

Mendes' response: "I'm honored to be associated with such an iconic, world-class brand like Calvin Klein Underwear." She'd better be!

Mendes has had a great relationship with Calvin Klein for quite some time, particularly with their Creative Director Francisco Costa. They've dressed her for a number of hi-profile events including this year's Independent Spirit Awards and last year's Fashion Rocks, often alongside Costa. A direct result of a blossoming friendship between the two Latinas. Costa, who is currently nominated for the Womenswear Designer of the Year Award at this year's CFDA Fashion Awards, most likely will have the curvy Calvin Klein-clad Mendes by his side as his hot red carpet accessory.

Here is our suggestion of a look from fall she might consider wearing. Dark, but very elegant. Maybe they can recreate in a custom color just for her:

I guess a stint in rehab can do a body, er, image good after all.

UPDATE: Eva Mendes Calvin Klein Ad Banned!

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Reader Comments

(Page 1)

1. Eva is not a Cuban-American. She was born in Miami, and that makes her an American. Period.

Seamus McCafferty at 10:09PM on Apr 3rd 2008

2. Identity politics...they can't stay away from it...maybe she will be paid by the affirmative action program that's why they have to say she is Cuban....LOL!

Lisette at 7:28AM on Apr 4th 2008

3. Eva is just incredibly hot. Nice to see a woamn with cureves modeling instead of those human skeletons. Eva is just incredibly hot.

Lil Half Wit at 2:00PM on Apr 4th 2008

4. You Go Girl.
http://executees.net

Natalia at 2:53PM on Apr 4th 2008

5. This (the Calvin Klein deal) is definitely a good look for an incredibly good looking woman.

Eugene at 7:08PM on Apr 4th 2008

6. The thing I hate the most about reading columns on BV is that they never seem to take the time to spell check. One caption says Eve Mendes and yet another says Eva Mendes. I have seen the same on other columns in BV. Can ya'll get it together????

Chris at 7:49AM on Apr 7th 2008

7. WOW EVERYONE IN HOLLYWOOD IS ON SOMETHING THESE DAYS. DIDN'T EVEN KNOW SHE HAD BEEN TO REHAB.

U GOT TO BE KILLING ME at 10:10AM on Apr 7th 2008

8. For comment #1, I didn't know it was such a big deal---I wasn't born in Africa, still call myself African American---and that's the box that I check off or the bubble I fill in...that's the 'pc' way, but whatever. I didn't know she went to rehab--we need to pray for these people--every other person in Hollywood is in rehab for one reason or another---but besides that...she seems like a beautiful person...so do you and get better.

Danielle at 10:44AM on Apr 7th 2008

9. it doesn't matter if she was born in miami or not she is still cuban. i was born in los angeles but i am still panamanian..goodness gracious. anyway, i know she will do well as the new model for calvin klein!. Had no idea she was in rehab, wow

mrs. kaylee at 12:06PM on Apr 7th 2008

10. It's amazing that no matter what the subject is so many people people use it as an excuse to release their racial prejudices. The blog could be about lettuce, air, anything and some racist will turn into an anti-person of color rant. With millions of bigots (lisette) people are then ignorant enough to wonder why affirmitive action is needed.
Makes you wonder sometime...

Bruce at 1:00PM on Apr 7th 2008

11. Very interesting. You can look the same. Have good health.
http://cbtopsites.com/r/alsims1

AL Simpson at 2:10PM on Apr 7th 2008

12. Check this out, no matter how many times you either say out loud, or to yourself that you don't judge or are not prejudice (racist)WHATEVER! Why is it so important to you to continuosly point out where a person is or isn't from, what color they are etc..., why is that? Uh, maybe because YOU have hidden issues that need addressing! God made us all differently for a reason, enjoy the differences. Oh yeah, spellcheck is important, for me too.

T-bone at 2:47PM on Apr 7th 2008

13. What's the big deal with this article. I was a crackhead once. Rehabbed my damn self. Nobody asked me to model to model a pair of draws!

cisco Kidd at 3:34PM on Apr 7th 2008

14. To #8: If you were not born in Cuba then you are not Cuban. Where you are born is your nationality, not your race. If you are black, you are still black no matter where you are born. Alot of white people make the same mistake. They say they are part German, French, Italian or whatever. But they are still "all" white.

Hazel at 3:39PM on Apr 7th 2008

15. to comment 15......that was the dumbest thing i ever read in my life....where your born thats your nationality?? America isnt a nationality its a place...there are hundreds probally thousands of cubands in miami, have you heard of migration?

wow..people today at 3:58PM on Apr 7th 2008

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