Dimitrios Kambouris, WireImage.com
Usher came out with dual fragrances this year, He and She, somewhat uncreatively named. Even less creative was the development of a celebrity fragrance in the first place, which is becoming a common way to cash out for a celeb. In addition to this endorsement, which offered Usher some creative control, Usher appeared in the 2007 Macy's television advertising campaign. That's two endorsements in one year, and one that was his personal expression. Not bad, Usher, not bad! But still near the bottom of our list.
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jasper chaffin at 1:28PM on Dec 20th 2007