Last week,
Allen Iverson signed an endorsement deal with Barelle Development, the team behind Dap Body Spray for Men. Although financial details were not disclosed, the deal is for three years and the company will be using Iverson’s image for advertising three fragrances: Crew, True and Chill.
"I am very excited to be a part of the Dap movement," Iverson said in a statement. "I only endorse products I believe in, and I believe in this product and this brand."
For now Dap Body Spray for Men is only available through
www.dapcircle.com but in November it will be available exclusively at Dr. Jay’s.
Derek Jeter Links with MovadoSuperstar New York Yankee
Derek Jeter
signed an endorsement deal with the
Movado Group, the folks behind the hot Movado sports watches. Jeter will be a part of the “art of performance” campaign promoting the Movado Series 800 watches.
"Jeter is an iconic figure in the sports world and he represents what this brand is all about - timing, passion, precision and a commitment to excellence,” said Efraim Grinberg, Movado Group President and Chief Executive Officer, in a statement.
“He is a true leader -- constantly pursuing excellence for his whole team, and serving as a role model for young fans with his outstanding humanitarian efforts. Everything he represents on and off the field reflects the caliber of our watches and our goals as a company."
Look for the ad campaign to start this fall.
Kobe Does AsiaLast week
Kobe Bryant launched his Kobe 81 Tour of Asia. The tour’s purpose was to celebrate Kobe’s 81 point game, promote Nike and spread the goodwill of basketball to the Asian nations.
Your boy first stopped off in Tokyo, Japan and led a basketball camp for about 170 kids. The next day Kobester made his way to Disneyland in Hong Kong and joined a bunch of young basketball players for a day of fun at the theme park. He also announced that his foundation is planning to select a few of the players to come visit him in the U.S.
Taiwan was Kobe’s next stop where he told kids that “It's important to enjoy the game. Just by doing it and actually playing the game you can be good at it.” He also dedicated a basketball court to indigenous children in Wufeng Township, Hsinchu County where landslide destroyed a majority of the region’s basketball courts. Kobe then headed to Seoul, South Korea where he co-hosted a talk show with Daniel Henney, an Asian superstar.
He ended the tour by going to Beijing and returning to Hong Kong for a Nike party where Kobe introduced his new shoe designed in collaboration with graf artist Stash. According to SLAM, apparently the limited edition shoes come with a letter jacket and together cost around $1,024. We don’t know if Americans can get them though.
Jerome Bettis Connects with GNCOn Monday,
Jerome Bettis
announced that he will serve as the spokesperson for the
GNC Corporation and become a member of Team GNC Pro Performance. GNC is a nationwide retailer of nutritional supplements, vitamins, minerals, herbals and other diet and energy products.
"I am thrilled to be associated with GNC," Bettis said in a statement. "I have been fortunate to play for some of the best organizations in college and professional football. And now I am proud to represent the best organization in the nutritional supplement industry. Throughout my playing career, I relied on GNC products to help me stay healthy and strong. Now that I am retired from football, I need nutritional support to maintain a healthy lifestyle. GNC's high-quality supplements help me do just that.”
Bettis will appear in the company’s advertising and other promotional efforts while GNC will support his
The Bus Stops Here Foundation, Bettis’ non-profit that helps improve the quality of life for troubled and underprivileged children. It looks like they’re providing him with some good vitamins too. Not a bad performance on Sunday Night Football.
Ron Artest Only Star for Charity GameLast weekend Wheelchair Charities Inc. hosted its 15th annual
New York Basketball Classic but apparently it was short on stars. New York Knick
Stephon Marbury was slated to participate in the game, but cancelled at the last minute because he was in California promoting his Starbury Collection. The New Orleans’ Hornets
Chris Paul was supposed to be there, but he too but cancelled as well. The only star who showed was
Ron Artest.
"I always try to be a part of it," Artest told the New York Daily News. "It's a good thing. Hank (Carter, founder and chairman of Wheelchair Charities Inc.) took me in when I was a junior in high school - maybe even earlier than that - and he kept me out of trouble and off the streets."
We told you Ron Ron was for the children!
